While the wildly popular Fiat 500 is much awaited in the US, to sell small cars to Americans is a tough prospect. Haven’t we heard this one before? Well yes, however, by the time US market shows interest in the cute and cuddly, smart and retro sporty cars, Fiat has decided to kick off its return to the U.S. by associating Abarth with the famous French watch makers BRM. The BRM V12-T-44-Abarth is an explosive cocktail of sporting philosophy and elegant style. Priced to start from about $7,400, this chronograph is complete with a 44-millimeter diameter black titanium case, black crown engraved with the Abarth Scorpion, black display features with white numbering and start/stop and “back to zero” buttons. To gel with the sporting essence of Abarth, it features the Nomex strap with red stitching like the ones found in Abarth cars. Production is limited to 40 units. The watch comes with a spare strap in black rubber and will be sold exclusively through BRM.
